Fair of the Americas ▪ Feria de las Américas
October 22 -25, 2008
Riocentro in Rio de Janeiro
Brazil
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Latin America’s largest market
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World’s 10th largest economy
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World’s 5th largest country
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World’s 5th most populous country
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Brazilian travel to the U.S.
Brazil is the No. 10 origin market for international travelers to the U.S., with 525,000 visitors in 2006. Brazil is one of the fastest growing outbound markets in the world and is bound to expand with a population of 190 million and economic stability. Above-average GDP growth has allowed real incomes to rise, creating a growing middle-class with more competitively priced outbound travel services to choose from.
The average Brazilian U.S. traveler is a repeat visitor, stays at least two weeks, and spends about $3,500 per trip (USDOC/ITA).
ABAV
ABAV - Fair of the Americas annually attracts more than 700 exhibitors from 40 countries and some 25,000 trade professionals, approx. 9,000 of whom are travel agents, on 51,000 sqm gross/28,000 sqm net (550,000 sq.ft. gross/300,000 sq.ft. net) exhibit space at Riocentro in Rio de Janeiro.
Considered the major event of the Latin American travel and tourism industry focused on the trade, ABAV (Brazilian Association of Travel Agents) has organized the ABAV event for 34 years, including the ABAV Exhibition and the Brazilian Travel Agencies Congress