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Berlin, Germany

70,000 high-level trade visitors from more than 139 countries – 2,884 exhibitors from 83 countries have presented a complete market overview of the fresh produce industry.




Closing Report: Record number of trade visitors, exhibitors and innovations at FRUIT LOGISTICA 2015

Berlin, 8 February 2016 – FRUIT LOGISTICA 2016 underlined its role as the world's leading trade fair for the fresh produce industry. Offering a comprehensive market overview of the fresh produce trade, the event was attended by key decision makers with a record number of exhibitors and trade visitors.

From 3 to 5 February, 2,884 exhibitors from 83 countries provided information to some 70,000 trade visitors from more than 135 countries. Exhibitors and trade visitors praised the excellent opportunities to make contact with wholesalers, retailers, fruit and vegetable growers, importers and exporters.

FRUIT LOGISTICA drives innovation

Spotlight is the latest tool on the FRUIT LOGISTICA innovation platform. Introduced in 2015, it supplements the FRUIT LOGISTICA Innovation Award (FLIA), which showcases the products and services released over the last 12 months, and the Future Lab, which presents projects that could supply the fresh produce sector with innovations over the next two to five years. Spotlight's exclusive overview of the sector's premieres and innovations provides exhibitors at the world's leading fresh-produce trade fair with an opportunity to present their latest and improved products and services. The first Spotlight featured no fewer than 34 world and nine European premieres.

Positive response to the new format: Tech Stage

To emphasize the importance of technical solutions for the fresh produce trade, an exclusive forum for machinery, technology and packaging was introduced at FRUIT LOGISTICA 2015. The Tech Stage gave FRUIT LOGISTICA exhibitors the chance to demonstrate technical novelties and innovations to trade visitors. This excellent new platform which also encourages dialogue within the sector was extremely well received. The discussions following the presentations clearly highlighted the fact that visitors who attended talks were keenly interested in the highly relevant topics.

Very satisfied exhibitors

The key objectives for exhibitors at FRUIT LOGISTICA 2016 included presenting their company, developing new business and managing existing customer relationships. These objectives were largely achieved. Nine out of ten exhibitors considered their participation in FRUIT LOGISTICA a commercial success. Although business contracts were not amongst their top priorities, 45% of exhibitors report they gained new orders at the trade fair. Some 90% of exhibitors said they anticipated good post-exhibition business. Overall, about 89% of exhibitors said this year’s FRUIT LOGISTICA had made a good or very good impression.

Positive business results for 98.5% of trade visitors

FRUIT LOGISTICA 2016 was attended by top-level decision-makers from all over the world. The percentage of trade visitors from outside Germany increased again this year to 84%, with the majority coming from Europe (75.6%), the Americas (9.8%), Africa (6.5%), the Middle East (3.8%), Asia (3.2%) and Oceania (1.1%). Most of the trade visitors came to FRUIT LOGISTICA to establish new business contacts or source new suppliers, find out about new products, study the market and monitor the competition. They were particularly interested in fresh produce, packaging solutions and packaging machinery. The biggest trade visitor groups were fruit and vegetable growers, representatives from import/export businesses, followed by representatives from the wholesale and retail trade. The level of trade visitors' decision-making authority remained high. Around three quarters of trade visitors held management positions in their companies. Trade visitors were extremely enthusiastic about the range of products and services on display at the trade fair. 98.5% of trade visitors gave a positive assessment of their business results at the event. 80.5% were able to establish new business contacts. More than one third of trade visitors concluded business deals during the trade fair, and some three quarters were anticipating follow-up negotiations and business transactions as a result of the contacts made at the trade event.

FRUIT LOGISTICA 2015 was organised by Messe Berlin GmbH in cooperation with Fruchthandel Magazine (Düsseldorf). The next FRUIT LOGISTICA will take place on 8-10 February 2017.






There are plenty of reasons to join us in Berlin for FRUIT LOGISTICA BERLIN Trade Fair and Trade Show.

You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.

Put simply, if you want to tap into the vital European business market, you need to be at the FRUIT LOGISTICA BERLIN Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!


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