ISM JAN 29 - FEB 1, 2012 ISM - world's biggest confectionery trade fair The world’s largest confectionery trade fair. The world’s most important confectionery trade fair. More than any other event, ISM is the engine that generates momentum for the international confectionery world – by presenting all the important new products, trends and themes. Good reasons for ISM Innovations, ideas and momentum: As a showcase for new products and a trend barometer, ISM focuses on all the products and developments that are important for the international confectionery industry. Nowhere else can you so quickly gain such an extensive overview of the global competition and all relevant future issues. A concept tailored to meet your needs: ISM’s concept is tailored to exactly meet all your needs and the requirements of the trade, thus bringing together the sector’s supply and demand in a targeted manner. Strict limitation of products: ISM concentrates on relevant articles. Only those end products that are destined for the retail trade are displayed. Well-defined visitor groups: ISM is open exclusively to trade visitors – especially bulk buyers. Ideal dates: The early dates of the fair at the beginning of the year mean that all seasonal business can be taken into account and optimally planned. ISM. A sweet experience. There are plenty of reasons to join us FOR THE ISM COLOGNE Trade Fair . You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S. Put simply, if you want to tap into the vital European business market, you need to be at the ISM COLOGNE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists! So what are you waiting for? CLICK HERE TO SPEAK WITH OUR TRADE SHOW TRAVEL SPECIALIST!!!