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Spielwarenmesse International Toy Fair
Spielwarenmesse - world’s biggest toy fair closes with strong increase in visitors
Spielwarenmesse kicks off a year brimming with innovations
The toy world knows that the widest, most creative product offering is to be seen at the Spielwarenmesse, thus the number of international buyers at this year's trade fair rose to 58 percent. Around 70,084 trade visitors (2014: 75,888) worked their way through the innovative products presented in Nuremberg by the industry. Retailers appreciated the TrendGallery as a transnational platform for planning their ranges amid the huge variety. In Nuremberg they encountered a record-beating offering by a total of 2,857 manufacturers (2014: 2,748) from 67 countries. The next Spielwarenmesse takes place from 01-06 February 2017.
Since the date did not coincide with the Chinese New Year, more Asian buyers were in attendance. However, the current economic and political situation also impacted on the Spielwarenmesse. Due to the concentration in the retail trade, fewer German retailers visited the fair. Exhibitors also clearly noticed the decline in Eastern European buyers (51 percent fewer Russian trade visitors). However the number of customers was just fine, in the opinion of Manfred Holl, Managing Director, Dickie-Tamiya Modellbau GmbH & Co. KG: "All the main customers were there, even if we did note that their teams were smaller."
Spielwarenmesse fulfils its pivotal role between makers and retailers with bravura. After all, 35.1 percent (2014: 32.1 percent) of buyers attend no other fair. 78.3 percent (2014: 68.7 percent) of trade visitors rated the benefits of attending the fair as very high or high. And 78 percent (2014: 77.3 percent) were extremely happy with the overall impression of the fair. This feeling is shared by 81 percent (2014: 81.1 percent) of exhibitors. Ernst Kick, Chief Executive Officer, Spielwarenmesse eG, is particularly interested in the intention of 90 percent (2014: 90.8 percent) of exhibitors to come back again: "We are all delighted to have created a marketing platform that is positively rated by our exhibitors on a regular basis."
Hermann Otten, Managing Director, Ravensburger Spieleverlag GmbH, emphasised this year's innovative diversity as one of the three factors of a successful fair: "In Nuremberg retailers found great products for their businesses, Spielwarenmesse provided a fantastic setting for meeting customers, not to mention excellent service". The latter included the supply of product information to help retailers identify innovations and trends. Trade visitors made intensive use of the TrendGallery in Hall 3A to get up to speed on trends. In 2016 products for inquisitive young minds (trend: Little Scientists), creative products that encourage individuality (trend: Express Yourself) and toys with electronic refinements (trend: Beyond Reality) are popular.
The new lifestyle and trend article offering meets a growing demand, as Elke Brunne, Managing Director, MuKK GmbH, demonstrates in Münsters Ungewöhnlichem Kinderkaufhaus: "Lifestyle and trend items are becoming more and more important. When families come into the shop, they are all looking to be served. I can't just appeal to the children, but have to think about Mum or Dad as well." In-depth contact with retailers is appreciated by Angeliek Clercx-de Jager, owner of Souza for kids. Exhibiting at the Spielwarenmesse for the tenth time, she welcomes the extra area for lifestyle and trend articles: "Spielwarenmesse is simply an amazing energy boost."
Succinctly summarising the sentiments of trade visitors, Rolf Niermann, Managing Partner, Niermann Standby e.K. comments: "Nuremberg is the Spielwarenmesse and the Spielwarenmesse is Nuremberg. The emotional bond linking fair and city is unique in the world". The people of Nuremberg certainly experienced it as they enjoyed the European record-beating Toon Walk during this year's city centre events programme. A total of 205 mascots and walking acts took part in the crazy comic parade through the pedestrian precinct to make Nuremberg the European title-holder.
NUREMBERG TRADE FAIR HOTELS
There are plenty of reasons to join us FOR THE SPIELWARENMESSE TOY FAIR Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the SPIELWARENMESSE TOY FAIR Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
Visit a doctor.
Get a physical and update your vaccines. Depending on what country you are traveling to, you may need particular immunizations. Carry your medications with you on the plane so in the event your luggage is lost, you will have your daily meds on hand. Request a computerized medication list from your pharmacist in case of a medical emergency. And finally, check your insurance policy to confirm you are covered medically overseas, and if not buy travel health protection and medical evacuation insurance to be fully prepared.
Arrive at your destination country early.
Get the lay of the land by arriving a day or two before your meeting and hire a local guide to show you around. Contact the concierge at your hotel for recommendations on who to hire. Request the guide speak English so you can communicate and ask for helpful hints and tips that will be useful while you are visiting and doing business. Ask the concierge and your guide for suggestions of restaurants, coffee shops, and unique sites that are both safe and well regarded.
Give the U.S. State Department a heads up.
Notify the U.S. State Department and sign up to receive important information from the embassy about safety conditions, and be available via text or email should they need to contact you for travel alerts, natural disasters, or other emergencies. Utilize programs such as, "Stay Informed, Stay Connected, Stay Safe!" Smart Traveler Enrollment Program and refer to U.S. Passports and International Travel website for more information.
Contact your credit card company.
Nothing brings your trip to a screeching halt faster than frozen funds. Be sure to let your credit card company know when and where you'll be traveling so you can avoid the frantic call to unlock your card. Credit cards with magnetic strips are not always accepted by businesses, and some establishments do not accept credit cards at all, so make sure to carry a fair amount of local currency to avoid being caught off guard.
Make copies of important documents.
Make duplicates of the following: passport, driver's license, credit/debit cards, birth certificate, and insurance cards. Leave a set of copies at home or with someone you trust to retrieve the information. Pack another set carefully in your carry-on bag. Take a picture of your credit cards and security codes in case you need to access them immediately.
Anticipate technology challenges.
It may be difficult to find a place to charge your cell phone in the middle of the day while traveling. Consider bringing a backup solar powered battery charger. Depending on the country, you might need adaptors for your technology and electronics. Rather than bringing a suitcase full of hair tools and adaptors, invest in a less expensive hair straightener or curling iron when you arrive and use the hotel blow dryer. Even with an adaptor, some electronics can't handle the difference in voltage and will easily burn out.
Research your phone's travel capabilities.
Make a call to your cell phone company and discuss your options. I've found it worth the expense to purchase a travel calling plan when spending time abroad. Text messages and downloading any kind of data will quickly add up without a travel plan. Double check your phone settings and turn off "data fetch" for any programs on your phone that update on their own (i.e. Facebook). This will conserve your data until it's needed.
Brush up on the local language. You can test your skills using an app on your phone such as Duolingo or Google Translate. Don't underestimate a good old fashioned phrase book to get you through simple interactions. Familiarize yourself with the basics beforehand such as, "Hello," "Good-bye," "Excuse me," "My name is _____," "Nice to meet you," "Please," "Thank you," and "Where is the restroom?" to use as you go about your trip.
Photograph your luggage. Anyone who has had the unfortunate experience of losing their luggage can attest that trying to describe to an airport representative what your luggage looks like (i.e. black with wheels) can be vague. A baggage claim ticket is useful, but often lost during the flight and numerous layovers. Make an effort to attach something notable to your suitcases and take a picture of your baggage with your cell phone. Now you can easily identify your luggage in the sea of black bags.
Do your homework. Cultural customs differ from country to country, and it's always prudent to be prepared before you arrive. For example, some countries encourage tipping while others do not. Some regions are close communicators while others are more reserved. It's in your best interest to know something about the culture, etiquette, religion, business values, and particular communication styles before landing on foreign soil.
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: